Art to Wear & More
Art to Wear & More 2020
Calling all textile artists!
You are invited to be a vendor at this year’s SCTA Art to Wear & More, which will be taking place virtually starting later this month through January 2021.
Since COVID-19 has made it impossible to hold our annual in-person show and sale, we have shifted to a digital platform to promote our talented members (you!) and help you connect with customers during the important holiday shopping season.
Vendor applications and FAQs will be online beginning Saturday, October 17th. After jury approval, vendors will be listed on our website, beginning October 24th. Each vendor will have their own page, with photos and descriptive information you provide. Vendors who apply early will have the longest advertising exposure time. The application fee is $25 for members and $35 for non-members.
We are promoting the show on both traditional and social media, via regular Facebook/Instagram posts and videos, which will include artists highlights; morning TV and newspaper interviews, Nextdoor events, Inside Out & About, etc. We hope you will join us as a vendor, and share your participation with your friends, family, and past customers so everyone benefits.
To support our artist members during this transition to a virtual marketplace, we now offer weekly Social Media (Zoom) Study Groups on Thursdays to help you create your digital presence. And if you find social media too overwhelming to handle yourself, we can refer you to our social-media savvy younger members who can help you create/manage your account for this show.
Please read the FAQ (frequently asked questions) section below for more information. When you’re ready to apply, click here or the “Vendor Application” link in the sidebar.
Click a topic to read the answer. Only one topic will be open at a time.
Will we be selling our items on the SCTA website?
No, the SCTA website is a conduit to connect vendors and customers. It is not set up to sell items for you. Each vendor will handle their own sales directly with customers, whether that is through a website, via email or phone, or in person. Also, as in live shows, each vendor will be responsible for handling customer payments. Some payment options are PayPal, SQUARE, VENMO, Zelle.
I don’t have a website. How can I sell online?
Listing as a vendor in the Art to Wear Marketplace gives you exposure to customers interested in fine handmade items. You get to show your artistry and craftsmanship and types of products in the photos you provide in your listing. Interested customers will be able to contact you through the means you provide, whether that is a website, Facebook or Instagram page, or simply your email address.
If you want to look into selling online, here are a couple of options:
1. Etsy.com is a popular online marketplace for handmade items.
2. Ecwid.com is a free option that Irene learned of in this blog post about online craft shows
Does SCTA take a commission on our sales, as it has in past years?
No. Each vendor pays a flat fee to be on the website. SCTA will not collect a commission on sales as we have done with live shows in the past.
What should I do to get ready?
See the September meeting announcement for Irene’s tips on getting ready with a bio, video, and photos.
When will I be able to submit my application?
Applications will be accepted beginning Saturday, October 17th. Click here to apply now!
When will the online marketplace go live?
The first set of applications submitted will go live on Saturday, October 24th. Applications submitted after that date will go live within a day or two of submission, following approval of the ATW Committee Chair.
How long will the virtual marketplace be online?
Art to Wear will be on the SCTA website through the end of January. We all get cash gifts for Christmas, we need somewhere to spend it, and we all appreciate and support each other’s work.
What should we have in our artist’s statement?
Tell people what is important for them to know about you, your products, and your business. We suggest 1-3 paragraphs. In this digital age, folks have a short attention span. If they need to scroll to read more, they may not, so best to keep is short and sweet. (Kind of like your elevator sales pitch: A typical “elevator pitch” tells people what you do, who it’s for, and what kind of benefit they get from it, or why they like or need it.)
Also, if you are on the web in multiple places, such as Facebook, Instagram, and YouTube, you can include those links here.
Do we need to make a YouTube video?
A YouTube video is not required, but it is a good way to put a name to a face and link it to your art, to let people get to know you a little since you’re not meeting in person at a live event. Again, keep it short, 1-1.5 minutes long, max. You could briefly cover what’s in your artist’s statement, show a few of your pieces, your materials and workspace: the typical things customers are interested in learning about you and your art. (What will be on the SCTA website is the YouTube video link, not the actual video.)
What should my featured photo – “the face of my textile art” – be?
The photo that will be the face of your textile art could be anything you want it to be: A picture of your favorite piece, a few of your items, your business card, or you! The goal is to help you build your digital presence, so whatever picture you decide to use, you want it to represent you well, and be immediately associated with your name.
Choose a landscape-oriented photo (wider than it is tall) for the best results on on our site.
How many photos do we each get? Should we prepare descriptions and prices for the photos we submit?
Each person can upload 6 photos total. Given that you probably have many items available, we suggest showing examples of artwork you have for sale, or have done previously, to show customers the quality and breadth of your work. The photos are a teaser for the customer. If they like what they see in the pictures, we hope that they will contact you directly to see what you have and what the prices are.
We’re not able to accommodate descriptions for individual photos. You could mention a typical price range for your items in your artist’s statement, if you want.
What are the technical requirements for our photos?
We’ve tried to minimize limitations on size and aspect ratio, although we probably can’t handle full-size photos straight from a camera or phone (there is a 2 MB size limit).
If you are comfortable resizing them, 1080 pixels is the maximum width needed.
In general, if you export them from your photo application in “large” size, they should be fine.
How do I set up a Facebook page for my business?
How do I set up an Instagram page for my business?
If you need to create an Instagram account, here’s how.
What if I have more questions?
Contact the Art to Wear Chair, Gloria Robertson.